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How Much Does Real Estate Photography Cost in Melbourne?

10 April 2024

How Much Does Real Estate Photography Cost in Melbourne?

What drives real estate photography pricing in Melbourne, what's included in a professional package, and how to choose the right photographer for your listing.

Real estate photography in Melbourne typically costs between $250 and $900 depending on the property and the services included. At Photastic Shots, our packages are published and fixed: $299 for daytime photography, $549 for photography with a twilight sequence and drone aerials, and $899 for the full campaign including walkthrough video and a 2D floor plan — see the full pricing page for what’s included in each.

Beyond the headline number, it helps to understand what actually drives pricing differences between photographers — and what questions to ask before booking.

What affects the cost?

Property size and complexity. Larger properties with more rooms, multiple levels, and significant outdoor spaces require more time on site and more images in the final gallery. A compact apartment and a multi-bedroom family home on a large allotment are genuinely different jobs, and pricing reflects that.

The services included. Photographs alone are the starting point. Add drone aerials, twilight photography, a walkthrough video, a 2D floor plan, a 3D virtual tour, or virtual staging, and the scope of the job increases accordingly. Bundling these services into a single booking with one supplier is almost always more cost-effective than sourcing each separately — and it means one point of contact, one invoice, and one delivery deadline.

Turnaround time. Standard next-day delivery is included with most professional packages. Same-day rush delivery — for campaigns that need to launch immediately — is available but typically carries a premium. Contact us before midday if you need same-day turnaround and we’ll let you know if we can accommodate.

Experience and editing quality. The difference between a budget shoot and a professional one is most visible in the editing. Correct exposure blending, accurate colour grading, and considered composition are skills that take years to develop — and the gap shows clearly in how a listing performs on the portals. If images look flat, overlit, or inconsistently processed, they are doing the property a disservice regardless of how good the property itself is.

Is professional photography worth the investment?

The evidence is consistent: listings with professional photography attract more clicks, more inspection bookings, and — in Melbourne’s competitive auction market — more competitive bidding. The photography is the first thing a buyer sees before they decide whether to engage. A standout hero image on realestate.com.au or Domain determines whether your listing makes the shortlist or gets scrolled past.

For vendors, the photography investment is a very small proportion of the overall transaction. For agents, the return shows up in inspection numbers, vendor satisfaction, and the campaign results that build a reputation. View our portfolio to see the standard we deliver across different property types.

What to look for when choosing a photographer

  • A consistent editing style — review their portfolio for colour consistency, correct exposure, and a look that suits the properties you sell
  • Reliable turnaround — 24-hour delivery is the professional standard; anything slower creates campaign delays
  • CASA accreditation for drone work — unlicensed commercial drone operation is illegal in Australia; always confirm accreditation before booking aerial photography
  • Public liability insurance — request a certificate of currency; any reputable operator will have one readily available
  • A clear brief process — good photographers ask about the property, orientation, and priority rooms before arriving on site

What our packages cost

We publish our pricing because agents comparing photographers deserve a straight answer:

  • Essentials — $299. Up to 12 edited daytime images, interiors and exteriors, colour-graded for realestate.com.au and Domain, delivered next business day.
  • Signature — $549. Up to 20 images including a twilight sequence and drone aerials by our CASA-accredited pilots. Our most-booked package.
  • Full Campaign — $899. Up to 30 images plus a 60–90 second walkthrough video and a 2D floor plan — the complete listing kit in one shoot, one invoice, one delivery.

Add-ons like 3D virtual tours (from $249), virtual staging (from $150 per room) and same-day rush delivery (from $99) are listed on our pricing page. Packages cover typical residential listings up to four bedrooms; larger homes and acreage are quoted before booking, so the invoice never surprises you.

How to book

Get in touch with the property address and the package you’re after, and we’ll confirm the next available shoot time. Same-week availability is standard, and same-day shoots are available for urgent campaigns — just call us directly on 0423 236 131 before midday.